A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your...
You’ve put months into having your trade show booth designed. Now it’s finished or very close. You walk around your new booth like a proud parent when it suddenly dawns on you; you need promotional handouts to go with it! Where to start, though?
The key to a great...
It may be tiresome to deal with people from far-off places. But telemarketing resolves this altogether.
Telemarketing simply refers to a process that involves all marketing related functions using telephones. Telemarketing will connect you and your customers all the time of the...
RSS feeds and blogs took Internet marketing by a storm in 2005. Every time we turn around theres a brand new marketing vehicle speeding down the Internet highway. In the fast paced race of the virtual world, its easy to get swept away in the current of technology.
If were honest with...
A picture may paint a thousand words, but in the expert witness field you still need to find the right words to describe your practice. It may sound easy, but it is not! Even a seasoned writer searches for appropriate language.
Why is word selection important?
Reason # 1: ...
People are basically visual creatures. They are easily turned on by what they see. The outrageousness of the design, graphics and colors teases their sense of sight. It sends excitement and thrill that generates more appetite to stare longer and be charmed.
Among design, graphics and...
Exhibits Q&A: The Advantages And Disadvantages Of Different Types Of Exhibits And Displays
* What are the advantages and disadvantages of pop-up exhibits?
Pop-up displays are fairly lightweight and compact. They can be folded into one or two cases. These displays are also easy...
Trade shows have long been established as a favored way to feature and display your companys products in front of buyers from existing, new and potential customers.
Buyers do not have much time, they have an agenda and want to see as much of the trade show as possible. It is, therefore,...
When searching for prospects to buy your products or services, you want to find those companies who have a problem for which you have the solution. The methods you use in finding and contacting those companies will determine if your business-to-business lead generation efforts will be a success...
For every seminar, conference, and annual event held across the world, there is usually a wordy, poorly designed logo to accompany it. It seems that no matter how much the design community does to impress upon people the importance of a good logo design, it seems as though event planners must...
Many products available on the market are geared towards a specific group of consumers. They are created and advertised with this group of individuals in mind and if effective they should cater to the needs or wants of this group. Since in many cases the intended market has specific needs it is...
A lot of companies nowadays are coming up with various customer loyalty programs to ensure bigger profits for their companies. This may seem to be quite a worn idea already for a customer loyalty program but people, no matter how wealthy they are, actually enjoy getting freebies every now and...