In todays day and age there are a lot of people who are looking for an easy way out; a way to buck the system. And even though there are some areas in life where this is possible, when it comes to web content you do not want to take any shortcuts.

If you are in need of content for your...

Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2

Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I’ll show you how it’s...

Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2

In part 1 of this series, we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within...

So whats the big deal about copywriting for the Internet? Its the same as any other form of copywriting isnt it? In a word, yes. But in another word, no. Confused? Sick of all these questions? I had better myself explain then.

No matter what medium you are using, all copywriting should...

Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered.

Who? Tell the reader who your product will help. This should be...

Copywriting 101: How to Get Your Customers to Take Action

If you want people to buy, you gotta ask for the sale.

Truly, it is that simple. Yet I can’t tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren’t...

Copywriting is a special technique that allows you to promote the companies, individuals or some special events. Copywriting is one of the most significant elements of the advertising company. It should be considered the tool that helps your company to promote itself. Your returning clients...

Copy makeovers can work magic.

Perhaps all you need is a little medicine… and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you’ve got.

Chances are youre sitting on some solid (yet hidden) sales material....

No two copywriters are the same. So how do you know you’re getting the best writer for the job? Unless you know what to look for, choosing your copywriter can be a bit of a lottery.

The truth is, copywriters range from the great to the not-so-great. Just like any other...

If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail.

This is vital because copywriting is your salesperson in cyberspace, in print and in the mail and...

Copywriting is one of the most important parts of internet marketing. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers.

Sadly, many webmasters neglect the art of web copywriting. Copywriting truly is an art, but have a...

Ad Copy Sparklers 10 Ways to Spark Interest in Your Customers

Add a little sparkle to your ad copy and increase your sales. Get started today with one or more of these tried and true techniques.

1.Hand Written Letter. Write your ad on a piece of paper scan it, optimize it,...