If you are a loan officer or mortgage broker and you are on the market for mortgage leads, you may want to research the companies you are considering to determine exactly what kind of leads you will be receiving. Not to mention, where they are coming from.

A junk lead is classified as a...

If you are a loan officer or a mortgage broker, and you are currently using a mortgage lead provider, or you are considering investing with one, one of the most important things you should take into consideration, is the closure ratio.

If you are closing anywhere from 5% to 12% of the...

If you are a mortgage broker or loan officer and you are actively buying mortgage leads, or you are considering buying mortgage leads, here are a few tips on how to get your customers attention.

Most lead companies will sell their leads up to five times, so you can pretty much count on...

When it comes to buying mortgage leads, there are many good companies out there for you to research, and many avenues to travel down when considering which lead type will work best for you.

While working as a loan officer, I dealt with my fair share of mortgage lead companies. Along the...

If you are a loan officer or mortgage broker on the market for mortgage leads, you will have a few different varieties to choose from.

For starters, your budget is the most important thing to consider. If you are on a limited budget, you will need to take a look at the lead companies that...

No matter if youve been in business for ten years or ten days, the reasons why most businesses fail are the same: failing to research your niche, determining demand, not having an updated business plan in place, and not asking for help when you need it. This short piece will discuss these...

Informational Marketing Produces Sales Leads

Plenty of companies have a marketing budget and staff. Leads come in slowly and are not of good quality. One recommendation is to shift to response accountable direct marketing. Accurate data can be gathered from each lead generation process....

Doing things right with your own online marketing of entertainment networking

Be your own business, be for real, and show the world you know how to sell online better than anything else. Building a marketing network that you control uses the same skills you have always used to sell pretty...

What does value mean? When addressing this fundamental question I first thought about its relationship to money which got me thinking about when money was invented and who invented it. Internet to the rescue

What is money?

Money means different things to different people to you...

There are ancient teachings for increasing wealth that few people will ever know. If you are aware of the secret you may have tried several of the steps. Perhaps you spent time visualizing what you want, repeating money affirmations. However what you truly wish for is to make money fast and...

Imagine thiseverybody walking the universe with a piece of tape across their forehead saying Make me feel important .

This is the essence of sales and providing outrageous customer service. Its also the essence of building a great company and attracting all-star talent.

Think...

Many of us are aware of the marketing strategies many consumer based organisations use when getting people to buy their products at selected price structures. The most common price structure used to win over competition is the number 99 which has been proven to increase sales but have you ever...